FoodTrade, the food-mapping social enterprise, have launched FoodTrade Menu (FTM) – a food safety and menu management tool for food businesses – after winning a national tech innovation competition.
To win the Food Open Data Challenge, run by the ODI and Nesta, competing teams had to create a new product that used open data – data should be freely available to everyone to use and republish – to improve the health and sustainability of the public and/or enhance food supply chains.
The judges were experts in sustainable food and data, including Sian Thomas, Head of Information Management at the Food Standards Agency and Mark Driscoll, Head of Food at Forum for the Future.
FoodTrade’s CEO Ed Dowding (TEDx, London Food Board, government advisor) says:
‘We are delighted to that such an impressive group of judges chose FoodTrade Menu; it is an endorsement of our potential to change the UK food system from farm-to-fork, and how we can use regulation to help small, independent businesses prosper.”
The FoodTrade team took a well-earned days off to celebrate, and then swiftly embarked on a high-profile launch campaign. They’ll spend the £40,000 winnings on tech development and marketing.
Endorsed by The Institute of Food Safety, Integrity and Protection (TIFSIP), FTM is already making lives easier for hundreds of chefs and managers nationwide, and is set to be the leading menu management tool in the UK. To find out more or to sign up, visit www.foodtrade.menu.
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